SPRINGKODE

Springkode is a factory-to-consumer marketplace that offers conscious fashion.

 

Guided by the principles of conscious manufacturing, zero waste, transparency and traceability, we outlined a targeted audience and changed the brand's aesthetic and tone of voice.

 

Springkode is now a brand that speaks higtly about the fashion industry - we designed a new shopping flow that gives space for that voice through a new home and product page.

We created opportunities for new conversations and engagements with written content about relevant topics: climate action activism/ sustainable laundry habits/ no-gender fashion.

 

Making product presentation as refined as the products themselves. Consumers crave content that showcases the movement, fit, and detail of a product. Also introducing styling recommendations and complete product descriptions.