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BOON
BRAND STRATEGY
Boon is a womenswear slow fashion brand that emerged as the continuation of artist Filipa Saragga’s work, taking as a unique factor the contemporary design with confident styling on iconic luxury pieces.
We were committed in elevating the brand’s image and regaining integrity within luxury fashion.
Through a new creative direction we stayed true to the brand's core product, focusing on quality, craftsmanship and redefining it’s womenswear offer, in evening looks, outerwear and casuals.
Industry
Fashion + Apparel
Client
Atelier Saragga Lda.
Role
Creative direction
Brand strategy
eCommerce content production
Styling
Credits
Maria Teixeira
Maria Martins
Paulo Albuquerque
Digital Connection
CREATIVE SOLUTIONS
We are responsible for the swimwear campaign production, AW18 collection contents and SS19 creative direction.
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