top of page

BOON

Film_BoonSwimwear18_002%20(1)_edited.jpg

BRAND STRATEGY

Boon is a womenswear slow fashion brand that emerged as the continuation of artist Filipa Saragga’s work, taking as a unique factor the contemporary design with confident styling on iconic luxury pieces.

We were committed in elevating the brand’s image and regaining integrity within luxury fashion.

 

Through a new creative direction we stayed true to the brand's core product, focusing on quality, craftsmanship and redefining it’s womenswear offer, in evening looks, outerwear and casuals.

Industry

Fashion  + Apparel

Client

Atelier Saragga Lda.

Role

Creative direction

Brand strategy

eCommerce content production

Styling

Credits

Maria Teixeira

Maria Martins

Paulo Albuquerque

Digital Connection

NL_Boon_01-01.jpg

CREATIVE SOLUTIONS

We are responsible for the swimwear campaign production, AW18 collection contents and SS19 creative direction.

CULTURE-BASED CREATIVITY

We created a brand's journal - Connecting Arts - giving voice and action to Boon's values through promotion and collaboration with emerging local artists.

bottom of page