System of Motion was launched in 2017 by Prabha Rathinasabapathy, a Londoner determined to solve the problem of apparel waste.

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Functional clothes designed with an innovative fabric look as crisp as cotton, feels softer - plus, it's moisture wicking and non-iron. System of Motion makes clothes that are easy choices, for complex modern women lives.

 

To represent those features we were asked to produce, new brand content. We aligned the System of Motion brand with a specific muse: a fashion-forward, sophisticated and irreverent woman in her 20s who doesn’t just wear clothes but lives in them, always in motion.